Privacy Policy

We may collect various types of information from and about users of our website and services. This includes personal information that you voluntarily provide to us, such as your name, phone number, email address, pickup and delivery addresses, apartment or home details, service preferences, moving inventory lists, billing information, payment details, and any other information you submit when requesting a quote or booking services. We may also collect information contained in communications you send to us, including emails, phone calls, text messages, support requests, and feedback.

We also create and collect records that document your move. These may include photographs, video, and written notes of claimed damages, pre-existing conditions, access conditions, property conditions, and other move-related circumstances, recorded before, during, or after service, together with service notes, arrival records, and completion records. Where these records relate to you, your household, or your property, we treat them as personal information and handle them under this Privacy Policy. Our right to create them is described in our Terms of Service under “Documentation of Damages.”

If you apply to work at LIOO Moving, we collect what you submit with your application — your contact details, work history, and the information needed for pre-employment screening of the people we send into customers’ homes. We use it to evaluate your application and to meet our obligations as an employer. We do not use applicant information for marketing and we do not sell it.

In addition to personal information, we may also automatically collect technical information when you interact with our website. This may include your browser type, device type, operating system, IP address, general geographic location, pages visited, referral sources, time spent on pages, clicks, scrolling behavior, and other analytics data. This information helps us understand how users interact with our website and allows us to improve performance and usability.

Whether we treat technical information as personal information depends on how it is held. Where we hold technical information on its own — for example, in aggregated website analytics that we do not link to a particular person — we treat it as non-personal information. Where the same categories of technical information are associated with an identified individual, such as the IP address and user-agent recorded in a contract acceptance record, we treat that information as personal information and protect it under this Privacy Policy accordingly. See “Contract Acceptance Records” below.

We collect information directly from you when you fill out a form, request a quote, book moving services, contact us by phone or email, communicate via SMS/text message, leave a review, or otherwise interact with our services. Information may also be collected when you provide details for scheduling, payment processing, or service customization.

We may also collect information automatically through cookies, tracking technologies, analytics tools, and server logs when you browse our website. These technologies allow us to gather usage data, improve site functionality, remember user preferences, and optimize performance.

Additionally, we may receive information from third-party providers including analytics services, advertising platforms, payment processors, scheduling systems, CRM platforms, marketing partners, and service providers. These third parties may provide us with information necessary to operate our business and improve our services.

Our website uses cookies and similar tracking technologies to enhance user experience, analyze website traffic, and improve functionality. These technologies may include browser cookies, session cookies, persistent cookies, web beacons, pixel tags, analytics tracking tools, and similar technologies. Cookies allow us to remember preferences, understand how users interact with our website, and provide a smoother browsing experience.

The technologies we use fall into four groups. Essential technologies make the site work, including page delivery, security, and fraud prevention; the site cannot function without them. Functional technologies remember choices you make, such as a quote form you have already started. Analytics technologies help us understand which pages are used and where visitors arrive from. Advertising technologies measure our advertising and support remarketing, and are described under “Advertising and Behavioral Remarketing” below.

Not everything we use is a cookie. Our website also stores information in your browser’s local and session storage so that we can understand how a visit led to a quote request. That includes a first-touch record kept for up to 90 days, a record of your current session, and a randomly generated visitor identifier. These stay in your browser, are not given to advertising networks, and are cleared when you clear your browser’s site data for our website.

Do Not Track and Global Privacy Control. Some browsers and extensions send a “Do Not Track” or Global Privacy Control signal. There is no common industry standard for responding to them, and our website does not currently respond to either signal. You can control analytics and advertising tracking using the options described under “Advertising and Behavioral Remarketing” below, and you can block or delete cookies in your browser settings.

You can choose to disable cookies through your browser settings. However, disabling cookies may limit certain features of the website and may affect functionality.

We may use third-party analytics services to better understand how users interact with our website. These analytics tools collect information such as page views, traffic sources, user behavior, and performance metrics. The data collected is used to improve website performance, enhance user experience, and optimize our services.

The analytics service we use is Google Analytics, provided by Google LLC, loaded through the Google tag on our website. It collects information such as the pages you view, how you arrived at our site, an approximate location derived from your IP address, your device and browser type, and on-site actions such as the steps you complete in a quote form. Google handles that information under its own privacy policy. You can stop Google Analytics from collecting your activity by installing the Google Analytics opt-out browser add-on.

When a reservation deposit is paid, we also send a record of that booking to Google Analytics from our own systems, so that we can connect the booking to the visit that produced it. That record contains the analytics identifier associated with the visit and the value of the transaction. It does not contain your name, address, phone number, or payment details.

We advertise our moving services online. To measure whether that advertising works, and to show our ads to people who have already visited our website, we use a small number of advertising technologies.

Meta Pixel. Our website loads the Meta Pixel, provided by Meta Platforms, Inc. It records that a browser visited a page on our site and may record actions such as submitting a quote request. Meta may connect that activity to an account it already associates with you, use it to show you our ads on Facebook, Instagram, and other Meta services, and use it to build audiences of people similar to our visitors.

Google. The Google tag on our website supports conversion measurement and remarketing alongside analytics, which can be used to show our ads to previous visitors across Google’s advertising network.

We do not load advertising technologies from any other provider. We do not give advertising partners your name, email address, phone number, or your pickup and delivery addresses for their own marketing.

Your choices. You can limit or turn off interest-based advertising through the controls each provider offers and through industry opt-out tools:

• Meta ad preferences — facebook.com/ads/preferences
• Google ad settings — adssettings.google.com
• Google Analytics opt-out add-on — tools.google.com/dlpage/gaoptout
• Network Advertising Initiative — optout.networkadvertising.org
• Digital Advertising Alliance — optout.aboutads.info

Your browser settings let you block or delete cookies, and your phone’s settings let you limit ad tracking. These controls apply to the browser or device where you set them, so you may need to set them more than once. You can also ask us directly at info@lioomoving.com and we will apply what we are able to apply on our side.

We use the information we collect for a variety of legitimate business purposes. These purposes include providing moving quotes, scheduling services, confirming bookings, processing payments, sending invoices, communicating service details, providing customer support, and delivering requested services. We also use information to improve website functionality, enhance user experience, analyze performance, personalize content, and develop new features.

Some information is used for specific operational purposes. Any list of items, inventory, or description of belongings you provide may be used to assist with planning, estimating, scheduling, and determining the appropriate crew and equipment for your move. The move documentation described above — including photographs, video, and service records — is used to assess the condition of your belongings and your property, to evaluate damage claims, and to establish what was in our possession during a move.

Additionally, we may use your information to send service-related communications including confirmations, reminders, updates, and notifications. We may also send promotional or marketing communications related to our services, offers, or updates. You may opt out of marketing communications at any time.

We may also use collected information to detect fraud, prevent misuse, enforce policies, comply with legal obligations, and protect our rights and operations.

When we present an agreement, authorization, or other document to you electronically — for example, through our customer portal — and you accept it, we create and keep a record of that acceptance. That record may include:

• the name and contact information you provided in connection with the acceptance;
• the reservation, estimate, or move the acceptance relates to;
• the version identifier of the document presented to you, and a document hash — a fixed-length value calculated from the document’s contents — that allows us to confirm the document you were shown has not been altered;
• the exact acceptance statement that was displayed to you at the time you accepted;
• the date and time of the acceptance;
• the Internet Protocol (IP) address from which the acceptance was submitted;
• the browser user-agent string reported by your browser; and
• the general browser and device platform derived from that user-agent, such as browser family and operating system.

We create these records for one purpose: to document and verify that a document was presented to you and accepted, and to identify the specific version of the document that was accepted. We do not use contract acceptance records for advertising, marketing, audience targeting, or profiling, and we do not sell them. We do not share them with third parties for those parties’ own purposes. We may make them available to the service providers that host and maintain our systems on our behalf, and we may disclose them where necessary to establish, protect, or defend our legal rights, to respond to a payment dispute or claim, or where required by law or legal process.

Because a contract acceptance record links technical information — including your IP address and user-agent — to you as an identified customer, we treat the entire acceptance record as personal information and handle it under this Privacy Policy accordingly.

You may request a copy of a document you accepted electronically by contacting us using the information at the end of this Privacy Policy.

We keep contract acceptance records as contractual records. See “Data Retention” below.

We may share your information with trusted third-party service providers that assist in operating our business and delivering services. These providers may include payment processors, scheduling platforms, CRM systems, marketing providers, analytics providers, hosting providers, contractors, and vendors. These third parties are authorized to use your information only as necessary to provide services on our behalf, and are required to maintain appropriate safeguards.

The providers we currently rely on include Google LLC (website analytics and advertising measurement), Meta Platforms, Inc. (advertising measurement and remarketing), Web3Forms (delivery of the quote and reservation forms you submit on our website), Hostinger (website hosting) and Cloudflare (content delivery and site security), together with our payment processor and the scheduling and customer-management systems we use to run moves. The tools we use change from time to time; the categories above describe the kinds of provider we use in every case.

We may also disclose information when required by law, regulation, legal process, or governmental request. We may share information to protect our rights, enforce agreements, investigate fraud, or respond to legal claims. Additionally, information may be transferred in connection with a merger, acquisition, restructuring, or sale of business assets.

If you file a payment dispute or chargeback, or where we must respond to a claim, we may provide the payment processor, card network, issuing bank, collections agency, or legal representative with records related to your reservation and service, including signed forms, invoices, payment records, text messages, emails, call records, photos, service notes, arrival records, completion records, and other documentation. We disclose these records only to establish, protect, or defend our rights in connection with that dispute or claim. The corresponding authorization is described in our Terms of Service under “Card Payments, Disputes & Chargebacks.”

We may share aggregated or anonymized information that does not identify individuals.

We do not sell your personal information for money. You should know, however, that the analytics and advertising technologies described above involve sharing certain information — such as online identifiers, your IP address, and the pages you viewed — with Google and Meta so that they can measure our advertising and show our ads to you. Several state privacy laws define that kind of sharing for cross-context behavioral advertising as a “sale” or as “sharing” even when no money changes hands. You can opt out of it using the controls under “Advertising & Behavioral Remarketing” above.

We do not share, sell, or rent mobile phone numbers, SMS opt-in data, or text messaging consent to any third party or affiliate for their own marketing purposes.

You may opt out of receiving marketing communications at any time. Email communications can be stopped by clicking the unsubscribe link included in the message. SMS or text message communications can be stopped by replying STOP. You may also request removal from marketing communications by contacting us directly.

Even if you opt out of marketing communications, you may still receive transactional communications related to services you request, including confirmations, invoices, and service updates.

You may request access to the personal information we maintain about you. You may also request corrections to inaccurate information or request deletion of your information. We may retain certain information as necessary for legal compliance, recordkeeping, dispute resolution, or other legitimate business purposes. In particular, we may decline to delete records that document an agreement you entered into with us — including electronic acceptance records — for as long as reasonably necessary to establish, protect, or defend our contractual or legal rights. Where we decline a deletion request on that basis, we will tell you.

To process privacy requests, we may need to verify your identity before completing the request.

How to make a request. Email info@lioomoving.com with “Privacy Request” in the subject line, or call (888) 611-5351. We will respond within forty-five (45) days. If your request is complex and we need longer, we will tell you within that period and may take up to another forty-five (45) days. Making a request is free. You may use an authorized agent, in which case we may ask for proof of the agent’s authority as well as verification of your identity. If we refuse a request, we will tell you why, and you can ask us to reconsider by replying to our response.

Our website may contain links to third-party websites or services. These third parties operate independently and have their own privacy policies. We are not responsible for the content, security, or privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that information has been collected from a child under 13, we will take steps to delete that information promptly.

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These safeguards include secure systems, limited access controls, and monitoring procedures. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. You provide information at your own risk.

Where your information is held. Our website runs on servers located in the United States and is delivered through a global content delivery network. The providers we use to operate our business may process information in the United States or elsewhere; wherever it goes, we remain responsible for handling it under this Privacy Policy.

If a breach happens. If we become aware of a security breach affecting your personal information, we will notify you and the appropriate authorities as required by applicable law, and we will tell you what happened and what you can do about it.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy. This includes providing services, maintaining records, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods may vary depending on the type of information and applicable legal requirements.

Records of electronic acceptance — including the contract acceptance records described above — are retained as contractual records. We retain them for as long as reasonably necessary to establish, protect, or defend our contractual or legal rights, including for the period during which a related claim, dispute, audit, or legal proceeding may be brought or remains pending, and for any period required by applicable law. When that need ends, we delete or de-identify the record in the ordinary course.

This Privacy Policy applies to everyone who uses our website or our services, wherever you live. Georgia is where we operate, and Georgia does not currently have a comprehensive consumer privacy law; a number of other states do, and their laws apply to their own residents on their own terms.

Rather than offer different rights in different places, we extend the same rights to every customer and website visitor who asks, whatever state you live in: access to the personal information we hold about you, correction of it, deletion of it, a copy of it, opting out of marketing, and opting out of the advertising-related sharing described above. Where the law of your state gives you a right beyond these, that right still applies and we will honor it.

We will respond to privacy requests within a reasonable timeframe and may require identity verification before processing requests. We will not discriminate against users who exercise their privacy rights.

1. SMS opt-in is optional and is never a condition of requesting a quote, booking a move, or receiving any service from LIOO Moving. You may request and use our services without agreeing to receive text messages.
2. If you opt in, the messages we send fall into two categories: transactional messages (such as appointment reminders, booking confirmations, service notifications, moving-day updates, and customer support replies) and marketing messages (such as offers, promotions, and service updates). Your choice of transactional messages, marketing messages, or both is recorded at the time you opt in. The terms you agree to when you opt in are in our Terms of Service under “Communications & Text Messaging.”
3. Message frequency varies based on your activity with us. Most customers receive a small number of messages tied to an active or upcoming move; marketing recipients typically receive no more than a few messages per month.
4. Message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
5. We do not share, sell, or rent your mobile phone number, SMS opt-in information, or text messaging consent to any third party or affiliate for their own marketing purposes. This information is used solely to deliver the messages you have consented to receive.
6. You can stop receiving SMS messages at any time by replying STOP, and we record your opt-out so that messaging stops. The cancellation and resubscription mechanics are part of the SMS program terms in our Terms of Service.
7. If you are experiencing issues with the messaging program, reply with the keyword HELP for assistance, or contact us directly at info@lioomoving.com or (888) 611-5351.
8. If you have any questions regarding privacy, please read the rest of this Privacy Policy.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website or services after updates constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact LIOO Moving: